![]() My intention in sharing my story is not to instill fear, but rather inspire you into taking action in your life. Even worse, you’d be left wondering, “What if that happened to me?” Quite the opposite happens, and I’ve shared my story thousands of times the past eighteen months. If I didn’t go through this process I am about to share with you, you would either be falling asleep, crying your eyes out, depressed, overwhelmed, or never wanting to be around me. ![]() It came with practice, creativity, and consistently showing up every day. There’s a process I went through to learn how to tell my story. It used to take me hours! Obviously, not the best way to share-you’ll burn out, and your audience will be bored. A year and a half ago I had no idea how to tell my story. The only thing preventing you from having a story is not sharing it. Holding on to this limiting belief is keeping you from your dreams. People always say to me, “But Cherie, I don’t have a powerful story like you.” I want to set the record straight. Various social media influencers have noticed my brand, and I’m starting to land podcast and media interviews to spread my message to a wider audience. I have built a branding strategy consulting business and am now scaling for massive growth. At the very least-if I could achieve this-I could inspire them to live an empowered life as I recovered.įast forward eighteen months and I have transferred my story on to other apps such as Facebook, Instagram, Twitter, and YouTube. After all, that is all I had to offer at the time. I wanted them to fall in love with my heart and what I stood for in the world. Through trial and error, I tested to see how I could connect with my audience on a deeper level. I shared it every single day, sometimes multiple times a day. I shared my experiences and massive setbacks from the past eight years-since that near-fatal day in the emergency room. Knowing this, I decided to do the opposite of what everyone else was doing. I attempted to do the same around a topic I thought would be interesting, but I didn’t get the results I needed. I noticed most aspiring entrepreneurs were using it as a tool to claim authority and expertise in a niche. Soon after I started live streaming and connecting with people from all over the world. Although terrified of cameras, I fumbled my way onto the app. At the time, the Periscope app had just launched. The fastest way for me to brand myself was live video streaming. I decided to start with creating a personal brand-best move of my entrepreneurial journey. ![]() Not wanting to rebuild the tech firm I had lost after my tragedy, I needed a new way to earn money from home. I was housebound during this time-brainstorming ways to generate income after eight years of not working. I needed a full year to recover and allow my new heart to heal. I began my storytelling exploration online in 2015 right after my heart transplant. With the bonus of sharing your personal story, you can develop a deeper relationship with your audience, tribe, or community very quickly. Unless you have the financial funding or advertising dollars, social media is the fastest way to grow a personal brand at little to no cost. Just like entrepreneurship, learning how to craft your story takes time, research, testing, and failing. If you’re impatient, you’re going to struggle with this. Storytelling is the art of crafting a set of life experiences around a particular focus, intention, and desired outcome. If you want to make an impact on the lives of others, get more exposure for your brand, and experience what it is like to have people begging to work with you-this is for you. The number one skill that can help you create an unforgettable personal brand is storytelling.
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